Editable Guides
The La Storia Resource Library for Planning Travel to Italy
One thing I have noticed in the Travel Advisors Planning Italy community is that everyone is genuinely trying to do the best by their clients, and I absolutely love that.
Planning travel to Italy is layered. It’s culture, geography, expectations, logistics, and an ever-evolving hotel landscape. And while nothing replaces traveling there yourself, most advisors simply can’t be in Italy multiple times per year.
That’s exactly why I created La Storia.
La Storia is where I document what I’m learning through research, site visits, conversations with hoteliers, and years of planning trips throughout Italy. The goal is simple: to help advisors build stronger itineraries and better prepare their clients for the experience they’re about to have.
For $8/month or $80/year, paid subscribers get access to a growing library of planning resources, hotel guides, and editable client materials that can be used while building proposals.
Below the paywall you’ll find access to:
Planning Tools
A curated spreadsheet of 600+ Italian hotels organized by destination and category
Editable Client Guides
A comprehensive Italy travel guide
A Positano guide
A Florence guide
A Rome guide
A Venice guide
A Dolomites guide
A Puglia guide
A Cinque Terre guide
A Tuscany guide
A Lake Como guide
Hotel Research Guides
A Rome luxury hotel accommodation guide
An Italian coastal accommodation guide
An Italian countryside accommodation guide
Ongoing Articles
Weekly destination insights
New hotel discoveries
Cultural context to help advisors manage client expectations
Itinerary inspiration and planning strategies
These are the exact resources I wish I had when I first started planning trips to Italy. They’re designed to save you time, give you confidence when recommending properties, and help your clients better understand the destinations they’re visiting.
If you’re already a paid subscriber, everything is organized below.